Benefits of Social Bookmarking for a Website

What is Social Bookmarking?

Social bookmarking is the process of saving a webpage to a social bookmarking platform so that you can easily revisit it later.

Social bookmarking allows users to access bookmarks online, and from anywhere and anytime.

Social bookmarking is particularly useful for marketers, as users can add and share bookmarked web pages with their team.

Bookmarks can be public, private, or shared with a specific group.

This bookmarking activity has a similar function as a search engine in general. If you ask, what sites are classified as social bookmarking? The answer is Pinterest and Medium.

Yes, from this you know that both sites have functions that are similar to search engines.

On social bookmarking sites, users can select and read which sites they like.

If you already have an official website, create a social bookmarking account like Medium, which can be used to maximize SEO strategies, such as link building.

Benefits of Social Bookmarking

Social bookmarking has many benefits that are very beneficial. Here are the benefits of social bookmarking that you need to know:

  • Increase traffic: Social bookmarking can be utilized to increase traffic to your website. For example, you put a backlink from your Medium account to your company’s official website. This practice is widely used by SEO practitioners to increase traffic.
  • Promotion media: Social bookmarking can be utilized as a promotional medium. Write interesting things that describe the advantages of the product or service you offer. This is also useful for growing user brand awareness.
  • Free backlinks: As mentioned earlier, social bookmarking also allows you to get backlinks for free. Link some links from social bookmarking sites to your company’s official website. As a result, this can increase traffic from users.

How to Maximize Social Bookmarking

Now that you know the definition and benefits of social bookmarking, it’s time for you to know how to maximize social bookmarking.

Here’s how to maximize social bookmarking that you can follow.

  • Avoid creating duplicate content: Search engines strongly dislike any form of content duplication. Create original, high-quality content so that your site won’t be penalized by Google.
  • Prioritize dofollow: Prioritize dofollow backlinks to drive traffic to your website. This is because dofollow links will be crawled by Googlebot, unlike nofollow links which will be ignored by crawlers.
  • Customize the category: Before building backlinks from social bookmarking sites, first know the niche of your website, then link from social bookmarks that are relevant to the niche. This is because it has a big impact on the quality of the backlinks that will be built.

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